"Welcome to Italy Access Point" has been inaugurated in Malpensa, the first information desk for travelers from China visiting our country, with dedicated directions, services and assistance.
Chinese passengers will have the opportunity to access useful information on transport, shopping and the attractions of the city and the area through a QR code that will direct them to the YesMilano WeChat channel.
The project was carried out jointly by SEA, Italy China Council Foundation-ICCF and Guang Hua Cultures et Media (ITALY).
Present at the ribbon cutting, together with our CEO Armando Brunini, were Mario Boselli, President of Italy China Council Foundation - ICCF and Manqing Fang, Director of Guang Hua Cultures et Media Italia. The inauguration was also attended by Liu Kan, Consul General of the People's Republic of China in Milan, Barbara Mazzali, Councilor for Tourism, Territorial Marketing and Fashion, Lombardy Region and Cristiano Varotti, China Country Manager ENIT.
"We enthusiastically welcome this new initiative which confirms our commitment to services aimed at the Chinese market - declares our CEO Armando Brunini - With the arrival of new companies and the consolidation of those already present, Malpensa connects Milan and the entire northern Italy to China, offering direct flights to 7 of the main Chinese cities, including Beijing, Shanghai, Wenzhou, Hong Kong, Nanjing, Shenzhen and Zhengzhou. Currently, Air China, Cathay Pacific, Juneyao Airlines, Hainan Airlines and Eva Air with the connection to Taipei. Furthermore, we are the only Italian airport with a direct connection served by an Italian carrier, Neos, thus offering a total of 32 weekly frequencies. We are the fastest growing gateway in Europe and we are applying to be one of the preferred gateways for traffic from China".
“The mission of the Italy China Council Foundation has always been to act as an intermediary between Italy and China – declares Mario Boselli, President of the Italy China Council Foundation-ICCF – and we are proud to have coordinated a project that sees the synergy between an Italian entity, SEA, and a Chinese one, Guang Hua Media et Cultures, both our members. We believe this initiative is a useful and functional service for Chinese tourists who, we are certain, will return in ever greater numbers to visit our country. The Italian beauty and lifestyle are recognized all over the world, and loved in particular by the Chinese: therefore offering them a good welcome upon arrival is certainly the best way to ensure that our peninsula remains a desired destination, towards which flows from the East can continue to grow constantly".
"The company GUANG HUA CULTURES & MEDIA was founded in 1983 in Paris and, last January, celebrated its 40th anniversary – states Manqing Fang, Director Guang Hua Media et Cultures (ITALY) -. During these 40 years, the company has become a transnational cultural and information group. We invest significant resources in new information technologies and websites in six languages: Chinese, French, German, English, Italian and Spanish. In addition to the information sector, our company has created 6 cultural centers present in: Paris, London, Frankfurt, Vienna, Rome and Madrid, founded as many Chinese language schools, publishing houses and travel agencies. Overall, the company now plays an increasingly predominant role in promoting cultural exchanges between European countries and China. Bringing our peoples ever closer together is the main purpose of the WELCOME TO ITALY Access Point".
